This is global warming.

 

12% of all bird species in the world are threatened with extinction because they can’t adapt to the increasing temperatures.

38% of the world’s population is suffering from lack of clean water because increasing temperatures alter the natural water cycle.

70% of the coral reefs, populated by thousands of species, could be wiped out by 2100.

This is global warming.

 Check in: http://www.greenpeace.org/romania/ro/

Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Art Director: Alina Zaharescu
Copywriters: Ana-Maria Taralunga, Jorg Riommi
Photographer: Carioca
Client Service: Liana Petrascu
Published: March 2011