Stop the party.

 

Greyhounds are trained to participate in races. But when they become champions, they are awarded with abuse. Once they become too exhausted to compete or are injured in any way, they are cruelly hanged by their owners. An agonizing death that can last from minutes to hours. Concept behind the campaign: Don’t treat these two species as if they were a piñata. A visual metaphor that compares them to a piñata being beaten and hanged.

Every year in Canada, a hunt takes place for baby seals. They are killed cruelly and brutally with clubs for their fur or so that their blubber can be converted into products for luxury brands. Many of them are even skinned alive. Images fit for a horror film which are, to a large extent, authorized by the government.

Check in: http://www.animanaturalis.org/home/es

Advertising Agency: Cheil, Madrid, Spain
Executive Creative Director: Breno Cotta
Copywriter: Cristina Alonso del Río
Art Director: Diego Rodriguez Fraile
Account Director: Sandra Pérez
Photographer: Eduardo Díaz Bourgeot

Published: May 2016