Greyhounds are
trained to participate in races. But when they become champions, they
are awarded with abuse. Once they become too exhausted to compete or
are injured in any way, they are cruelly hanged by their owners. An
agonizing death that can last from minutes to hours. Concept behind
the campaign: Don’t treat these two species as if they were a
piñata. A visual metaphor that compares them to a piñata being
beaten and hanged.
Every year in
Canada, a hunt takes place for baby seals. They are killed cruelly
and brutally with clubs for their fur or so that their blubber can be
converted into products for luxury brands. Many of them are even
skinned alive. Images fit for a horror film which are, to a large
extent, authorized by the government.
Published:
May 2016
