For the sake of...

 

For the sake of the tiger, the deer must live.
For the sake of the deer, the grasslands must live.
For the sake of the grasslands, the rivers must live.
For the sake of the earth, the tiger must live.

Check in: http://www.sanctuaryasia.com/

Agency: JWT, Mumbai, India
Creative Director: Bruce matchett, Agnello Dias
Art director: Minal Phatak
Copywriter: Agnello Dias
Photographer: Deepak Jadhav

Killing tigers, kills tourism.

 Check in: http://www.sanctuaryasia.com/

Advertising Agency: Ogilvy & Mather, New Delhi, India
Creative Director: Emmanuel Upputuru
Art Director: Ashish Anand
Copywriter: Divya Bhatia
Photography: Corbis Images, Indexstock and Ajit Singh Padam
Published: January 2007