It lasts forever.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flávio Casarotti
Creative Directors: Rui Branquinho, Flávio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Illustrators: Estúdio Filet com Fritas
Photographer: Imagebank / Shutterstock
Published: April 2013