Greyhounds are
trained to participate in races. But when they become champions, they
are awarded with abuse. Once they become too exhausted to compete or
are injured in any way, they are cruelly hanged by their owners. An
agonizing death that can last from minutes to hours. Concept behind
the campaign: Don’t treat these two species as if they were a
piñata. A visual metaphor that compares them to a piñata being
beaten and hanged.
Every year in
Canada, a hunt takes place for baby seals. They are killed cruelly
and brutally with clubs for their fur or so that their blubber can be
converted into products for luxury brands. Many of them are even
skinned alive. Images fit for a horror film which are, to a large
extent, authorized by the government.
Check in: http://www.animanaturalis.org/home/es
Advertising Agency: Cheil, Madrid, Spain
Executive Creative Director: Breno Cotta
Copywriter: Cristina Alonso del Río
Art Director: Diego Rodriguez Fraile
Account Director: Sandra Pérez
Photographer: Eduardo Díaz Bourgeot
Published:
May 2016
